Grant received by Georgia State to build mHealth intercessions for smoking termination

Grant received by Georgia State to build mHealth intercessions for smoking termination

Smoking is a devastatingly male habit in the 2 Asian countries. In China and Vietnam, above 40% of men are smokers, whereas only around 2% of women smoke. By contrast, vaguely above 17% men and 14% women of the United States are smokers, as per the recent version of The Tobacco Atlas. Collectively, Vietnam and China have above 300 Million smokers.

More than $1 Million has been received by the research team of the Georgia State University School of Public Health to build cell phone messaging programs to assist smokers to lash out the habit in Vietnam and China. The 5-year program, designated “Cultural Adaptation and Evaluation of mHealth Interventions for Cessation in China and Vietnam,” is sponsored by the National Institutes of Health’s Fogarty International Center.

Dr Michael Eriksen—School of Public Health’s Dean—and Dr Jidong Huang—Health Management and Policy Associate Professor—are the project’s lead. Eriksen said, “This work offers us with a significant chance to assist millions of smokers to quit in these countries. And millions of their friends, co-workers, and family members are also in a position to benefit from decreased exposure to the hazards of second-hand smoke.”

Approach to smoking cessation programs is restricted in Vietnam and China. Nevertheless, texting and mobile phone technologies are gradually become popular in both the countries and provide a cost-effective means of getting to a large number of individuals with purported mobile health (mHealth) applications.


In the project’s early stages, the research team will conduct focus groups in China, Hanoi, Vietnam, and Shanghai to design culturally suitable and effectual smoking cessation messages. The team will validate messaging that will be sent through text message services in the Hanoi area, and through WeChat—a social media app well liked in China—in Shanghai.

Also, functioning on the program are the public health researchers Dr. Claire Adams Spears, Health Promotion and Behavior Assistant Professor, Dr. Matt Hayat, Epidemiology & Biostatistics Associate Professor, and Pam Redmon, the China Tobacco Control Partnership’s Executive Director put up at Georgia State.

Redmon said, “We have been functioning to alter social rules of tobacco management in China for the last 9 years via the China Tobacco Control Partnership, and this plan enables us to fabricate upon our earlier mHealth cessation conciliations in China. We, with this program, will develop the compilation of valuable anti-smoking messages by adding mindfulness notions, utilize the innovative interface ‘WeChat’ to send messages in China and extend the cessation intercession to Vietnam.”


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